Message from World Dairy Expo General Manager Scott Bentley

On June 4, 2020, World Dairy Expo released the following statement in regards to the 2020 cattle and trade show.

To our exhibitors, competitors, volunteers, attendees and friends,

Our collective heart is heavy as we share with you that World Dairy Expo 2020 has been cancelled. Following a meeting between World Dairy Expo’s officers and general manager, Alliant Energy Center leadership, and officials from Public Health Madison & Dane County, it has been determined, based on the national CDC guidelines and Dane County restrictions related to COVID-19, which include the Alliant Energy Center, a county owned facility, holding World Dairy Expo in 2020 is not feasible.

While this announcement is occurring prior to the July 1 timeline previously communicated, WDE remains committed to issuing full refunds for all payments made for the 2020 show. Complete details regarding refunds will be forthcoming.

Please know, other options were explored and considered by the World Dairy Expo Executive Committee and staff. However, unwaveringly, we recognize our responsibility is to maintain the health of our community and the safety of all of you as exhibitors, attendees and volunteers and to adhere to the orders dictated by Dane County through the Forward Dane public health plan and Emergency Order #3.

Whether you are one of our 1,600 dairy cattle exhibitors, an employee of one of our 850 companies participating in Expo, one of our 400 dedicated volunteers, one of our 7,000 youth participants, or one of the 62,000 dairy enthusiasts who join us in Madison each fall as an attendee; You are the most important piece and what makes World Dairy Expo so special. Without each of you here, the show wouldn’t be the same.

We know how much this hurts; we feel it, too. But for 53 years, industry leaders serving on World Dairy Expo’s Board of Directors have guided the show as we adapt to an ever-changing industry. We will continue to do so as we look to the future and plan for next year’s World Dairy Expo, September 28 – October 2, 2021.

For additional information, including answers to frequently asked questions related to the cancellation, please visit worlddairyexpo.com.

Until we see you again,

Scott Bentley
World Dairy Expo General Manager