2025 Pot O’Gold Sale Posts Decade-High Average, Gross

Prices surged and the pot swelled to decade-high levels at this year’s Pot O’Gold Sale. The 29 lots averaged $4,263.79 and grossed $123,650—marking the first time since 2016 the sale eclipsed benchmarks for both the $4,000 average and $100,000 gross.

Held on November 8, 2025, the juniors-only sale capped Junior Activity Day at the All American in Louisville, Ky., as participants purchased heifers for the upcoming Pot O’Gold Production Contest.

Bigger numbers mean bigger payouts. Seventeen percent of the sale gross—$21,020.50—will go into the pot for the 2028 Pot O’Gold Production Contest. The winner will receive $3,783.69 (18%), with second and third earning $2,417.36 (11.5%) and $1,681.64 (8%), respectively.

The second youngest heifer of the offering, Avi-Lanche Steed Shazier 1567-ET, was the high seller. River Cipponeri placed the final bid of $10,000 to bring the March calf home to her family farm, Vierra Dairy, in Hilmar, Calif.

“Steed Shazier 1567” is sired by JX Cal-Mart Steed {6}-ET. GJPI +192. She ranks on the list of the Top 500 Females Ranked by JPI with a GJPI of +for GJPI +176. Plus for component tests, she has Genomic Predicted Transmitting Abilities (GPTAs) of +855M, +45F and +35P.

Several of her maternal sisters rank for genetic merit, as does their dam, ABS AVJ Shazier 35982-ET, who ranks #17 among cows with an index of +175. Appraised Excellent-90% at 2-9, the daughter of Cal-Mart Jammer-ET, GJPI +194, has a two-lactation m.e. average of 23,360—1,125—893. She has two maternal sisters with milking yearling records over 23,500 lbs. milk actual.

The grandam of “Steed Shazier 1567” is AJ Shazier, a Very Good-83% daughter of Dutch Hollow Mighty-ET, GJPI +99, with an m.e. average of 19,182—922—704 on three lactation. She has a Very Good-87% maternal sister with 22,460 lbs. milk, 1,068 lbs. fat and 792 lbs. protein at 3-0. The next dam, sired by Hillview Listowel-P, GJPI +97, has four lactations—three of them over 24,000 lbs. milk.

The next three dams all have m.e. lactation averages over 20,000 lbs. milk on multiple records and actual records to 23,870 lbs. milk, 1,170 lbs. fat and 888 lbs. protein.

“Steed Shazier 1567” was consigned by Richard and Jennifer M. Avila, Dalhart, Texas.

Colt Kasbergen of Kash-In Jerseys, Tulare, purchased the second high seller, Dutch Hollow Mateo Magic, for $6,250. The deep-pedigreed January calf hails from the “Millie” cow family developed by consignor Paul C. Chittenden and his family at Dutch Hollow Farm LLC in Schodack Landing, N.Y.

“Magic” is sired by a bull bred by Colt’s family, Kash-In Mateo-ET, GJPI +167. She has a GJPI of +145 and has GPTAs of +577M, +32F and +22P. She is +0.8 for Type and has a Genomic Jersey Udder Index of +19.3. Her dam is a Very Good-83% daughter of JX Primus Closer Cordoba {5}-ET, GJPI +86, with an m.e. of 25,423—1,307—982 on her first lactation at 1-10.

The next dam, a Very Good-87% daughter of JX River Valley Chief {6}-ET, GJPI +102, has four lactations and a top record of 4-7 305 3X 23,720 4.9% 1,166 4.0% 956 104DCR. “Magic’s” Very Good-81% fourth dam has four lactations, with a top record of 22,240 lbs. milk, 1,073 lbs. fat and 773 lbs. protein at 3-8.

“Magic’s” fifth dam, Dutch Hollow Axis Magnolia, Excellent-90%, has seven lactations—five of them over 21,000 lbs. milk—and a top record of 4-8 305 3X 25,910 4.9% 1,277 3.6% 936 104DCR. The next dam is an 84-point daughter of Schultz Legal Critic-P, GJPI +35, with 19,220 lbs. milk, 1,009 lbs. fat and 651 lbs. protein in her first lactation. The next four dams are Very Good or Excellent and have actual records over 20,000 lbs. milk and 900 lbs. fat.

The 11th dam of “Magic” is the family matriarch, SC Millie, Excellent-93%, purchased at the Cedarcrest Farms Sale in 1999. She ranked among the top 10 in the Leading Living Lifetime Production Contest in 2008 and 2009.

Colton Haywood placed the last bid of $6,000 on the third high seller, Dupat Hudsonbay 29603-ET, to bring the high-ranking genomic heifer back to his family farm, Sand Creek Dairy LLC, in Hastings, Mich. The 13-month-old open yearling sired by TOG Hudsonbay-P-ET, GJPI +130, ranked #219 for GJPI among purebred females on sale day and today has an index of +126. Plus for component tests, she has GPTAs of +554M, +32F and +22P.

“Hudsonbay 29603” has four maternal brothers in AI and five Excellent and seven Very Good maternal sisters. Among them is Dupat Thrasher 22842-ET, Very Good-87%, with 27,350 lbs. milk, 1,422 lbs. fat and 1,007 lbs. protein. She ranked among the top 1.5% of cows for GJPI on sale day.

Their dam is Dupat Fearless 15549-ET, Excellent-93%. She has two records over 21,000 lbs. milk and a top record of 4-7 305 3X 23,990 5.0% 1,206 3.7% 887 104DCR. She has a brother in AI and an Excellent-90% maternal sister with 27,020 lbs. milk, 1,413 lbs. fat and 1,000 lbs. protein at 7-7.

The next dam is a Very Good-87% daughter of Mainstream Iatola Sparky, GJPI +25, with five records, four of them over 21,000 lbs. milk and two over 23,000 lbs. milk. The third dam of “Hudsonbay 29603” is Wicks Spree 3850, Excellent-90%. She placed about the top 10 in the Leading Living Lifetime Production Contest in 2021. She has a top record of 5-8 305 32,580 5.6% 1,827 3.5% 1,139 104DCR.

The fourth dam of “Hudsonbay 29603” is a Very Good-86% daughter of Greenwood Berretta Dunkirk-ET, GJPI -35, with a five-lactation m.e. average of 20,956—924—710. Her Very Good-84% fifth dam also has an m.e. average on five records: 20,576—899—706.

“Hudsonbay 29603” was consigned by Wickstrom Jersey Farms Inc., Hilmar, Calif.

Three other lots sold for the fourth high price of the sale: $5,500. Renee Lydia Bok of Defiance, Ohio, chose one of them, JX Ahlem Hammer Geneveve 69530 {6}. The consignment of Ahlem Farms Partnership, Hilmar, Calif., is a November 2024 daughter of JX Avi-Lanche Wingman Hammer {5}-ET, GJPI +131. She has a GJPI of +137 and is +20.0 for GJUI and plus for Cow Conception Rate (CCR) and Heifer Conception Rate (HCR). She has GPTAs of +535M, +34F and +17P.

She is backed by six Very Good dams with top production. Her dam, Ahlem Colonel Geneveve 65987-ET, a Very Good-84% daughter of Ahlem Colonel, GJPI +75, has an m.e. of 30,113—1,395—1,082 on her first lactation as a milking yearling. She has two maternal brothers in AI and three Very Good maternal sisters, all with records over 20,000 lbs. milk actual.

The grandam of “Geneveve 69530 {6}” is a Very Good-83% daughter of CDF Viceroy-ET, GJPI +55, with a two-lactation m.e. average of 22,056—1,175—829. She has an Excellent-91% maternal sister with 24,090 lbs. milk, 1,313 lbs. fat and 935 lbs. protein at 5-4.

Reagan Cipponeri, a sister to River, purchased one of the other $5,500-priced females, Caitlins Covert Daisy 292-ET. The daughter of JX Primus Geppetto Covert {6}, GJPI +162, sold due to S-S-I Victory Geppetto Warren {6}-ET, GJPI +183, in mid-March. She is plus for component tests and has GPTAs of +593M, +69F and +34P and a GJPI of +159.

“Daisy 292” traces eight generations back to a Pot O’Gold purchase that consignor Caitlin Avila of Dalhart, Texas, made from the sale in 2004. The dam of “Daisy 292” is a Very Good-80% daughter of Forest Glen Westport Becks {6}, GJPI +145, with a first lactation m.e. of 22,886—1,256—907. She ranks among the top 1% of cows for genetic merit with a GJPI of +145. The third dam is an 81-point daughter of JX Faria Brothers Maldini {4}-ET, GJPI +33, with a five-lactation m.e. average of 23,018—979—835.
The next four dams have m.e. averages over 22,000 lbs. milk. The eighth dam is Jace B Diamond, Very Good-81%, purchased from Rowzee Jersey Farm of Newton, Miss. She has a pair of records over 20,300 lbs. milk, 910 lbs. fat and 690 lbs. protein.

Kamryn Kasbergen, a sister to Colton, took home the final $5,500-priced heifer, JX Victory 61684 Cabal 69364 {6}. The bred heifer sired by JX Primus Watkins Cabal {5}-ET, GJPI +144, sold due to sexed JX Victory Chatham Wyndham {5}-ET, GJPI +197, an A2A2 sire, in mid-April. She has GPTAs of +185M, +20F and +12P and a GJPI of +146. She has a GJUI of +20.1 and is plus for the fertility traits Daughter Pregnancy Rate (+0.6), CCR (+1.6) and HCR (+1.9).

She has a maternal brother in AI being sampled through Accelerated Genetics. Their dam of “Cabal 69364 {6}” is an Excellent-90% daughter of Rowleys 1996 Daniel Tucker {6}-ET, GJPI +62. The next dam is a Very Good-85% “Chief {6}” daughter. The next dam is Very Good-82%.

Other juniors to make purchases from the 68th Pot O’Gold Sale were Kylyn Anderson, Milbank, S.D.; Henry Barlass, Janesville, Wis.; Sara Jane Bok, Defiance, Ohio; James Brenlyn, Mineral Point, Wis.; Anna C. Chittenden, Schodack Landing, N.Y.; Barrett and Harrison Conner, New Castle, Ind.; Elizabeth Garcia, Rogersville, Mo.; Payton Gibbs, Farley, Iowa; Brenden Haywood, Hastings, Mich.; Anniston Herrin and Caldwell Hay, Tylertown, Miss.; Kayley Grace Herrin, Carriere, Miss.; Kate Kasbergen, Tulare, Calif.; Kenley and Paisley Kessenich, De Forest, Wis.; Ryker Kessenich and Waylon Hughes, De Forest, Wis.; Erica Knapp, Larchwood, Iowa; Tara Knapp, Larchwood, Iowa; Luke Lewis, Lincolnton, N.C.; Jacob Otis Lutz, Lincolnton, N.C.; John Mathews, Portales, N.M.; Stella Kate Peterson, Picayune, Miss.; Grayson Phillips, Madison, Ga.; Steele Rogers, Covington, La.; and Sofia Zina, Hadley, Mass.