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2026 Pot O’Gold Production Contest Underway

Twenty-four juniors invested in their herds and became eligible to earn prizes in the 2026 Pot O’Gold Production Contest with a purchase from the Pot O’Gold Sale on November 3, 2023. The five bred heifers, six open yearlings and 13 heifer calves were struck off at the Kentucky Exposition Center in Louisville, Ky., for an average of $2,643.75 and a gross of $63,450.

Seventeen percent of the sale gross – $10,786.50 – plus the proceeds from a heifer consigned by Buster Goff of Hobbs, N.M., brought the pot total to $12,498.50. The winner of the 2026 Pot O’Gold Contest will receive a check for 18% of the pot, or $2,249.73. Juniors placing second and third will receive prizes of $1,437.33 (11.5%) and $999.88 (8%), respectively.

Bloss TheBoss 45673-ET was the high seller at $8,600. She was purchased by Brenden Haywood, represented by Ethan Haywood, second left, and consigned by River Rock Ranch-Hilmar, represented by AJCA-NAJ Area Representative Seth Israelsen, right. Also pictured are 2022 National Jersey Queen Jackie Mudd, left, Kamryn Kasbergen at the halter, and Greg Lavan, JMS Manager, and Lynn Lee, auctioneer, in the box.

A junior from the Great Lakes State, Brenden Haywood, placed the final bid of $8,600 on the high seller, Bloss TheBoss 45673-ET, to bring the heifer home to Sand Creek Dairy in Hastings, Mich. The January 2023 daughter of JX Vierra TheBoss {6}-ET, GJPI +178, has Genomic Predicted Transmitting Abilities (GPTAs) of +1,255M, +60F and +54P. She is +1.5 for Type and ranks among the top 1% for genetic merit with a GJPI of +171. She is backed by seven Very Good or Excellent dams with top production.

“TheBloss 45673” has an Excellent-90% maternal sister who ranked among the top 1.5% for GJPI on sale day and another maternal sister who sold in the All American Jersey Sale the following day for $3,050. Their Very Good-88% dam, sired by Ahlem Bancroft Shocker-ET, GJPI +111, also ranked among the top 1.5% for genetic merit on sale day. She has a two-lactation m.e. average of 23,375—1,218—898. She has two Very Good maternal sisters and a maternal brother in A.I.

The third dam, Yosemite Masters Plus T32320, Excellent-92%, has four complete lactations—three over 20,000 lbs. milk—and a top milk record of 5-8 305 3x 24,480 4.2% 1,020 4.0% 972 89DCR. The next dam is appraised Very Good-80% and has an m.e. of 20,379—946—753 on her first lactation. The Very Good-88% fifth dam has seven lactations, two over 23,400 lbs. milk. Her Very Good-84% sixth dam has 27,500 lbs. milk, 1,111 lbs. fat and 975 lbs. protein at 6-7. The next two dams are both Very Good and have multiple lactations over 22,000 lbs. milk.

“TheBloss 45673” was consigned by River Rock Ranch-Hilmar or Merced, Calif.

Sophia Larson, left, purchased the second high seller, Redrow 2509 Dabo 3385-ET, for $3,650. The heifer was consigned by Steve Rowley and Redland Genetics, represented by Area Representative Jason Robinson, right. Also pictured are Sara Bok on the halter, Queen Mudd, Lavan and Lee.

Another genomic standout, Redrow 2509 Dabo 3385-ET, was the second high-seller. Sophia Larson of All Lynn Jerseys, Reedsburg, Wis., placed the last bid of $3,650 on the October 2022 heifer calf.  The high component daughter of Goff S-S-I Listowel Dabo-P-ET, GJPI +160, ranks among the top 1% for GJPI with an index of +167. She has GPTAs of +465M, +51F (+0.13%) and +39P (+0.10%). She is plus for Cow Conception Rate (CCR), Heifer Conception Rate (HCR) and Daughter Pregnancy Rate (DPR) and has a Health Trait Index of +4.19. She has a full brother in A.I. and a full sister who also ranks for GJPI.

Their dam is a Very Good-85% daughter of JX Cal-Mart Westport {5}-ET, GJPI +142, with a two lactation m.e. average of 14,172—769—586. She ranked among the top 1.5% for GJPI on sale day and today has an index of +147. The next dam is an Excellent-90% daughter of JX Faria Brothers Calvin Harris {4}, GJPI +82, with an m.e. average of 15,689—833—673 on three records. The next three dams are Very Good.

“Dabo 3385” was consigned by Steve Rowley and Redland Genetics, Foxworth, Miss.

Two other lots sold for $3,000 each, the third-high price of the day. Sara Jane Bok, Defiance, Ohio, purchased one of them, MM Nicklaus Liberty 22243-ET. The January 2023 daughter Victory Thrasher Nicklaus-ET, GJPI +167, has GPTAs of +736M, +64F (+0.13%) and +46P (+0.09%). She is plus for CCR, HCR and DPR and +1.5 for Type. She has a GJPI of +160. A full sister ranked on the top GJPI heifer list on sale day.

Their dam is a Very Good-82% daughter of JX Avi-Lanche Viceroy Dashiell {6}-ET, GJPI +99, with an m.e. of 22,881—1,271—854 on her first lactation. She also ranked for genetic merit on sale day and has a current GJPI of +152. The grandam of “Liberty 22243” is a Very Good-87% daughter of JX Sunset Canyon Got Maid {5}-ET, GJPI +143, with a four lactation m.e. average of 22,735—1,073—852. The next two dams have m.e. averages over 19,000 lbs. milk.

“Liberty 22243” was consigned by Misty Meadow Dairy, Tillamook, Ore.

SALE ANALYSIS
Number Average Price Total Value
5 bred heifers $2,420.00 $12,100
6 open yearling 2,508.33 15,050
13 heifer calves 2,792.31 36,300
24 lots $2,643.75 $63,450
Median Price $2,400.00

Erica Neal Stock chose the other $3,000-priced lot, JX Avi-Lanche Jammer Joline 36081 {6}-ET. She joins the herd at D&D Jerseys, operated by her family in Newton, Wis. The August 2022 daughter of Cal-Mart Jammer-ET, GJPI +194, sold due to sexed JX Red Top JLS Tucker Gretzky {5}-ET, GJPI +130, in late June. She has GPTAs of +584M, +75F (+0.21%) and +38P (+0.08%). She has a GJPI of +162 and is +1.3 for Type.

Her dam, sired by All Lynns Demos-P-ET, GJPI +103, is Very Good-82% and has a first lactation m.e. of 21,622—1,079—818. The next dam is a Very Good-84% daughter of JX Spring Creek Marlo Stoney {3}-ET, GJPI +157, with an m.e. average of 19,813—1,038—751 on four lactations. Her Very Good-80% third dam has a five lactation m.e. average of 20,042—896—726. Her Very Good-85% fourth dam, sired by Sunset Canyon Dominican, GJPI +26, has 25,050 lbs. milk, 1,309 lbs. fat and 978 lbs. protein at 4-1.

“Joline 36081 {6}” was consigned by Richard and Jennifer M. Avila, Dalhart, Texas.

Juniors from 10 states across the country made purchases. Wisconsin led the way with nine buyers, followed by California and Ohio, with three buyers each. The sale was managed by Jersey Marketing Service and cried by Lynn Lee. Juniors bid in person or online through CowBuyer.com.