Auer Named General Manager of National All-Jersey Inc.
The USJersey organizations are pleased to announce the appointment of Grady Auer, London, Wis., as General Manager of National All-Jersey Inc. (NAJ), effective April 1, 2025.
In this role, Auer will lead milk marketing efforts for the Jersey breed, representing NAJ at national hearings, overseeing value-added initiatives such as the Queen of Quality® program, and managing key communications including the Weekly Market Update and Monthly Equity Newsletter. He will also spearhead research and analysis to highlight the economic and nutritional advantages of Jersey milk.
“Grady brings a practical approach to the NAJ General Manager position from his years of experience operating a dairy farm in Wisconsin,” said Kristin Paul, Assistant Secretary of the American Jersey Cattle Association (AJCA). “His energy, enthusiasm, and commitment to lifelong learning will be tremendous assets to our management team and, most importantly, to our NAJ members.”
Auer is a lifelong dairy farmer and business owner. His home operation, Bakake Acres, is home to over 700 Holsteins and Jerseys, with the Jersey herd—now 220 head on the REAP program. Founded with registered Holsteins, the farm has since evolved into a model of mixed-breed performance and management.
His on-farm experience has given him extensive knowledge in budgeting, financial planning, and risk management, particularly through forward contracting of milk sales and commodity purchasing. Auer has also worked closely with the Dairy Revenue Protection program to safeguard his farm’s profitability.
In recognition of his leadership and commitment to the Jersey breed, Auer received the Young Jersey Breeder Award from AJCA in 2024.
The USJersey organizations look forward to the perspective and leadership Grady will bring as he helps guide the continued growth and success of NAJ and the Jersey breed.
